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FAIRWAYiQ Announces Customer Reinvestment Program to Avoid Price Increases

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January 18, 2023 – Waltham, MA

FAIRWAYiQ, the golf industry leader in golf cart, caddie, and walker GPS technology for proactive pace of play management and to protect the turf from cart traffic, announced a customer reinvestment program to avoid price increases in 2023.

“Despite golf’s growth over the past few years, the current inflationary environment has impacted many golf courses, clubs and communities negatively.” says Dave Vanslette, Founder of FAIRWAYiQ, “We were scratching our heads thinking ‘how can we help customers offset other expense increases by not raising our prices?’  The current economic environment is challenging for FAIRWAYiQ and our costs are increasing too.”

“FAIRWAYiQ has established a well-respected reputation over the past 8 years.  Our technology adds so much value to our customers.  We want to help more customers save money on labor, reduce the pace of play and decrease turf replacement costs.”, says Chuck Rogers, general manager at FAIRWAYiQ.  “The goal is clear.  We need to keep prices level and not raise them.  This will help the golf industry.”

“Given customer buying habits that changed due to COVID, we see more customers comfortable buying over the internet and through web meetings.  In-person trade shows are more optional as well.” adds Dave Vanslette, “Ultimately, we decided not to exhibit at the PGA Show in 2023 and instead reinvest that spend into customer pricing.  We want FAIRWAYiQ’s technology to remain affordable.  It was a difficult decision since we will miss the PGA Show and spending time with industry peers, but it’s the right thing to do.  Our goal is to be a good steward of resources.”


FAIRWAYiQ’s golf course analytics, automation, and management technology optimize golf and turf operations by managing everything that moves on the golf course.  GPS sensor technology is used across carts, caddies, and walkers.  We use locational intelligence, data, automation, and analytics to protect the turf from increased cart traffic, improve the pace of play, reduce wait time, improve the player experience, reduce costs and increase revenue at golf course facilities of all types, including private clubs, golf communities, resorts, and public facilities.

Working with leading golf courses, resorts, and golf communities since 2015.  Trusted by hundreds like Aldarra Golf Club, Frenchman’s Creek Beach & Country Club, Calusa Pines Golf Club, LaPlaya Golf Club, Boca Grove Country Club, Debary Golf & Country Club, Vanderbilt Country Club, Champions Turf Club, Vineyard Golf Club, Haggin Oaks Golf Complex, Foxtail Golf Club, Pinnacle Peak Country Club, Cherry Creek Country Club, Franklin Bridge Golf Club, Comanche Trace, Advance Golf Partners, Woodbridge Golf Club, Town of Oyster Bay Golf Course, Sun City Summerlin, Potomac Shores, Tedesco Country Club, Sankaty Head Golf Club, Shelter Harbor Golf Club and hundreds more.

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