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FAIRWAYiQ Launches Sales Partnership with Former Tagmarshal Executives at TLC Enterprises

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May 18, 2021 – Waltham, MA

FAIRWAYiQ, Inc announces an agreement with TLC Enterprises to serve as independent sales representation in the United States and Canada.  Tom Cox and Jim Ireland are golf industry veterans who formed TLC Enterprises to bring a combined 72 years of golf industry experience to FAIRWAYiQ and other brands that TLC will represent.  Tom and Jim were most recently leaders at Tagmarshal in the US region.

“I am thrilled to be working with TLC Global Solutions and specifically with Tom and Jim,” says Dave Vanslette, Founder and CEO of FAIRWAYiQ. “We have a shared vision to bring data analytics to the golf course to help golf course operators dial-in their golf and turf operations,” says Vanslette. “Golf’s growth has only increased the need to better manage the flow of the golf course to improve the player experience and increase revenue for the operator.  Labor shortages have increased the need for technology solutions that can gap-fill resources shortages and reduce expenses.  FAIRWAYiQ has been helping private clubs, resorts and public facilities for over 6 years now,” adds Vanslette.

“FAIRWAYiQ is focused on the customer and the immediate and consistent product, performance and the customer satisfaction. The company prides itself in offering industry leading technology while being easy to work with from the very first interaction with a customer and throughout the relationship. FAIRWAYiQ is proud of its ability to off 100% positive references to future customers from FairwayiQ’s extensive customer base. The consistent quality of products and service satisfaction heritage is one of the primary reasons TLC Global Solutions has decided to partner with FAIRWAYiQ,” says Tom Cox, principle at TLC Global Solutions.  “FAIRWAYiQ recognizes that golf professionals and superintendents have a lot to manage, so they have created an efficient signup and onboarding process, eliminating any third party involvement that is unprecedented in the industry,” adds Cox.

“The application is easy to use and does not require a lot of user training.  It just works and the value is delivered,” says Jim Ireland, principle at TLC Global Solutions.  “If customers do need support, FAIRWAYiQ’s US-based support team is available to help on the same time zone as the customer.  This is a huge differentiator from other technology companies in the golf industry as many have off-shore customer support models.  Customers don’t want to wait for answers to their questions,” adds Jim.

“Customers can use online chat, Zoom, email or call us.  We are flexible to how they prefer to communicate and are fanatical about making sure they are successful in achieving their goals,” says Chuck Rogers, Customer Success at FAIRWAYiQ.


FAIRWAYiQ optimizes golf and turf operations by managing everything that moves on the golf course.  GPS sensor technology is used across carts, walkers, caddies, maintenance equipment, operators and tasks.  We use locational intelligence, data and analytics to improve the pace of play, reduce wait time, improve the player experience, reduce costs and increase revenue at golf course facilities of all types including private clubs, golf communities, resorts, and public facilities.

About TLC Global Solutions

TLC Global Solutions was formed in 1999 to offer sales management & marketing support to the Golf, Travel, and Sporting Goods channels. Tom Cox, founder brings 35+ years of successful Vice President and Senior level experience to the market with Subtle Patriot, Tagmarshal, Prince, Pixl Golf, Wilson, Rawlings & EyeKing / Under Armour. Jim Ireland has 40 years of successful golf / consumer products background with Under Armour, Footjoy, Greg Norman, and Subtle Patriot.

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