Setting Up A Digital Plan and Trusting The Team In Part 2, we found two primary takeaways from a course that is embracing the technological change. Before revisiting these two takeaways and expanding further, let’s revisit the premise of this series. We’ve learned that golf has been slower to adopt technology than other industries and this hesitation may be affecting the golf’s growth as a whole. We’ve learned that much of the technological advancements has taken place on the consumer [...]
By Andrew Wooden, Technology Writer Thanks to swing sensors and laser range-finders, golfing data allows players and coaches to analyze their games and improve performance. See full article at: https://www.intel.co.uk/big-data-powered-golf.html Golf players and fans alike have long had an affinity for data. Websites like golfstats.com can already reveal in-depth details about the career of your favorite golfer, from the number of tournament 'wins' and 'best finishes' to more specific match details, such as 'most fairways hit' and 'longest driving average'. As [...]
The premise of this article is to explore the dynamics that seemingly prevent Golf from adopting technologies at a faster rate than a vast majority of industries. A majority of industries will spend roughly 3%-5% of revenue back into technological infrastructure while Golf spends less than 1%. Much of the evidence gathered has come directly from talking with Superintendents, Golf Pros, and General Managers who admit Golf’s slow adoption to technology that could otherwise help course productivity and efficiency if [...]
SMART Cities using LoRaWAN The LoRaWAN Network, like any beta network, has been in a steady phase of market testing and gradual consumer adoption. The LoRaWAN Network’s real market competition has been cellular network connectivity made popular by large cell phone providers like Verizon and AT&T. But unlike cellular connectivity, which only services devices with limited strength and large power consumption, LoRaWAN provides long range signal coverage through radio frequency. What this really means is reliability. Notice how AT&T’s slogan [...]
The LoRaWAN Network: What Is It and Why Does It Fit Golf LoRaWAN is a low powered, long range wide area and secure data transmitting network. So, what is it really? Think of it like a new age WiFi that connects devices to the internet. The network powers and connects assets that would otherwise roam aimlessly throughout their existence without being connected for a greater purpose. These assets can be things like movable equipment, gas monitors, and [...]
Technology and Golf’s Relationship With Uncertainty The passion in golf is unmistakable. From the operators who work at golf clubs to the golfers themselves—Golf is a world-wide pastime that is unmistakably cherished and loved by those involved. Yet, with any great passion and love (platonic, romantic, or otherwise) there’s some downside, and golf’s downside is its comfort level with uncertainty. What do I mean by uncertainty and why did I use the word “uncertainty”. To explain this, I’m going to [...]
By Dr. Lou RiccioPace of play may not pose a problem for some courses, not because it is under control, but because the venue offers other, very appealing qualities. Consider a great resort course or a major championship venue. Such courses can charge high fees and still bring in lots of patrons. What do golfers expect at those courses? Why do they choose to pay such high fees when there are nearby courses that charge as little as one tenth [...]
The momentum continues to build, as FAIRWAYiQ signs two Silicon Valley golf clubs. La Rinconada Country Club (Los Gatos, CA) and Sharon Heights Golf & Country Club (Menlo Park, CA) have independently moved to the FAIRWAYiQ platform, to help drive efficiency across their Golf & Maintenance operations. Why FAIRWAYiQ?With an emphasis on Pace of Play, Enhancing the Player Experience, and Improving Course Maintenance Vehicle Management; both clubs have turned to FAIRWAYiQ’s unique industry leading technology. Industry Leading TechnologyUnlike all other asset tracking [...]
This post is the second in a series on the science of pace of play management. Through his extensive research, Dr. Lou Riccio, FAIRWAYiQ's chief analytics officer, has developed actionable pace of play management techniques that are outlined in his "Pace of Play Bible." These proven techniques are based upon science and are the results of years of research - they are not hunches or guesses.
This post is the first in a series on the science of pace of play management. Through his extensive research, Dr. Lou Riccio, FAIRWAYiQ's chief analytics officer, has developed actionable pace of play management techniques that are outlined in his "Pace of Play Bible." These proven techniques are based upon science and are the results of years of research - they are not hunches or guesses.
Some of the techniques that will be discussed in future posts can be implemented immediately and others will require more work.
Our introductory topic in this series on pace of play management is "The Problem Defined".