Setting Up A Digital Plan and Trusting The Team In Part 2, we found two primary takeaways from a course that is embracing the technological change. Before revisiting these two takeaways and expanding further, let’s revisit the premise of this series. We’ve learned that golf has been slower to adopt technology than other industries and this hesitation may be affecting the golf’s growth as a whole. We’ve learned that much of the technological advancements has taken place on the consumer [...]
The premise of this article is to explore the dynamics that seemingly prevent Golf from adopting technologies at a faster rate than a vast majority of industries. A majority of industries will spend roughly 3%-5% of revenue back into technological infrastructure while Golf spends less than 1%. Much of the evidence gathered has come directly from talking with Superintendents, Golf Pros, and General Managers who admit Golf’s slow adoption to technology that could otherwise help course productivity and efficiency if [...]
By Dr. Lou RiccioPace of play may not pose a problem for some courses, not because it is under control, but because the venue offers other, very appealing qualities. Consider a great resort course or a major championship venue. Such courses can charge high fees and still bring in lots of patrons. What do golfers expect at those courses? Why do they choose to pay such high fees when there are nearby courses that charge as little as one tenth [...]
The momentum continues to build, as FAIRWAYiQ signs two Silicon Valley golf clubs. La Rinconada Country Club (Los Gatos, CA) and Sharon Heights Golf & Country Club (Menlo Park, CA) have independently moved to the FAIRWAYiQ platform, to help drive efficiency across their Golf & Maintenance operations. Why FAIRWAYiQ?With an emphasis on Pace of Play, Enhancing the Player Experience, and Improving Course Maintenance Vehicle Management; both clubs have turned to FAIRWAYiQ’s unique industry leading technology. Industry Leading TechnologyUnlike all other asset tracking [...]
This post is the second in a series on the science of pace of play management. Through his extensive research, Dr. Lou Riccio, FAIRWAYiQ's chief analytics officer, has developed actionable pace of play management techniques that are outlined in his "Pace of Play Bible." These proven techniques are based upon science and are the results of years of research - they are not hunches or guesses.
This post is the first in a series on the science of pace of play management. Through his extensive research, Dr. Lou Riccio, FAIRWAYiQ's chief analytics officer, has developed actionable pace of play management techniques that are outlined in his "Pace of Play Bible." These proven techniques are based upon science and are the results of years of research - they are not hunches or guesses.
Some of the techniques that will be discussed in future posts can be implemented immediately and others will require more work.
Our introductory topic in this series on pace of play management is "The Problem Defined".
Data-Driven Driving: How One Company Is Bringing The Science Of Process Optimization To The Golf Course
Our Objective – Solve the No.1 problem Superintendents face every day. Managing the productivity of staff & equipment. For grounds departments, staff & equipment costs account for 40-60% of their overall budget. We repeatedly hear Superintendents tell us it’s impossible to oversee all their staff, as they just can’t be ‘everywhere at once’. When Super’s tried to find solutions, and even implement systems, to help make their staff & equipment more efficient, their assistants ended-up spending dozens of hours each week entering information into software programs, that didn’t work properly. It’s a huge problem. No one had created a task tracker system to efficiently track the productivity of staff & equipment.
The data captured from the Smart-Tag is run through the FAIRWAYiQ proprietary algorithms, which then surface live & predictive efficiency driving insights to course operators. This industry changing information enables operators to better understand their course, and where necessary make data driven decisions to improve utilization.
Data is collected from the Smart-Tags and run through our proprietary algorithms, which then surfaces efficiency driving insights to the course operators. All this is done in real-time, and presented as analytics through our application, that’s based on an air-traffic-control view of the course. When there’s an issue that needs to be dealt with, operations staff are automatically alerted, and given recommended actions to solve the problem. One example here is pace of play management.
A staff member can then be automatically dispatched, through our task tracker system, to complete the task and be made aware of the time remaining before the next group of golfers, encroaches on the area where they’re working. Our golf course management solution automatically benchmarks the time it takes to complete activities, like mowing fairways, rolling greens or cutting the rough, and compare those benchmarks against actual staff performance.